A landing page is a web page designed and published to maximize the effectiveness of a marketing campaign. It’s the page that appears once someone clicks on a link in an email or on the internet in general. A landing page is usually simple and straightforward, with a clear call to action.
What distinguishes a landing page from any other page?
A landing page is a single-call-to-action page dedicated to a specific campaign. A landing page’s navigation is almost non-existent, ensuring that visitors stay on the page and take action.
Unlike a web page, which might have multiple purposes and promote exploration, a landing page only has one call to action (CTA). A landing page may increase conversion rates by up to 60% and is the most cost-effective way to generate leads.
Let’s take a look at some landing page examples right now.