Crash Course Copywriting by Jose Rosado

Master Copywriting Techniques with This Comprehensive Guide

  • What’s copywriting
  • What’s not copywriting
  • A completely forgotten way to study your customers
  • Clever ways to speak to your audience in their own language
  • The 7 cardinal sins of copywriting that you MUST avoid (unless you want to end up in Copyhell).
  • A simple market research method to get inside people’s minds
  • Little-known ways to make sales by overcoming your customers’ objections
  • The one key detail that will ethically force people into buying your product
  • How to write copy and tell a story that leaves your audience wanting to buy

Anatomy Of Irresistible Sales Page

  • The anatomy of a sale page
  • The 12 ingredients of a persuasive sales page that will turn readers into buyers.
  • What ONE thing you must absolutely include in your sale pages
  • Examples of highly-profitable sales pages you can steal from me
  • 8 magnetic headlines to grab your reader’s attention (tested and proven to work)

Templates

  • Sales page template
  • 45 hook templates

The Only Market Research Strategy You’ll Ever Need

You’ll discover:

  • An answer to, “What the hell is Market Research?”
  • Get access to the Market Research Matrix spreadsheet
  • Discover the simplest and fastest way to perform market research
  • Understanding your Market’s pains and aspirations
  • Shortcuts to find high quality information about your niche and market
  • A failproof methodology to learn everything you need to know about your customer’s dreams and nightmares.

Worksheet

  • Learn copywriting faster by tracking your progress with an easy-to-follow worksheet.