The 1-Page Marketing Plan By Allan Dib
The 1-Page Marketing Plan emphasizes that marketing is a skill that can be learned. This plan simplifies the direct response marketing strategy for small businesses by condensing it into a single page.
Key Features:
- Covers three marketing phases:
- Before lead generation
- During lead generation
- After the prospect becomes a customer
- Each phase consists of three steps, totaling nine steps outlined in one page.
- Notable for its conversational tone and solid business advice.
- Allan Dib practices what he preaches, adding credibility to his insights.