The 1-Page Marketing Plan By Allan Dib

The 1-Page Marketing Plan By Allan Dib

The 1-Page Marketing Plan emphasizes that marketing is a skill that can be learned. This plan simplifies the direct response marketing strategy for small businesses by condensing it into a single page.

Key Features:

  • Covers three marketing phases:
    • Before lead generation
    • During lead generation
    • After the prospect becomes a customer
  • Each phase consists of three steps, totaling nine steps outlined in one page.
  • Notable for its conversational tone and solid business advice.
  • Allan Dib practices what he preaches, adding credibility to his insights.

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